Case Study: Digital Transformation for Atlantica Hotels & Mare Resorts

Within the fast-paced and competitive landscape of the hospitality industry, a robust digital presence is more crucial than ever. Recognizing this, Wavemaker Hospitality partnered with Hotelwize to elevate Atlantica Hotels and Mare Resorts into the digital era.

With Atlantica Hotels' network of 40 properties across Greece and Cyprus, and Mare Resorts' two luxury destinations in Cyprus, the brand sought a digital transformation that emphasized brand visibility, enhanced online and direct bookings, and achieved a seamless guest experience.

Project Objectives and Approach

Hotelwize was entrusted with the responsibility of fulfilling a diverse array of objectives, each requiring careful attention and strategic execution. With this challenge came the opportunity to craft a solution that not only met but exceeded the expectations of the brand that placed its trust in our expertise. Every decision, every detail was aimed at delivering a final result that would stand as a testament to the brand's vision, ensuring their goals were realized with precision and creativity.

Elevating Brand Awareness and Engagement

Hotelwize crafted a visually captivating and intuitive platform, utilizing the brand identity and wireframes developed by Positioner agency. With seamless, fluid designs tailored for the modern digital landscape, Atlantica Hotels and Mare Resorts now enjoy a stronger online identity, capturing the essence of their unique offerings and appealing to both new and returning guests.

Boosting Online and Direct Sales

A key focus for Wavemaker Hospitality was to enhance revenue through direct and online bookings. By integrating Webhotelier's booking engine using Hotelwize's advanced Liquid e-commerce technology, the platform allows users to explore, select, and book their ideal stays effortlessly. This seamless integration simplifies the booking process, encouraging direct transactions, reducing reliance on third-party platforms, and enhancing customer retention.

Personalized Content and Enhanced User Experience

Understanding that each guest is unique, Hotelwize enables web content personalization to cater to varied personas across both brands. Now, whether guests are seeking family-friendly getaways or luxurious escapes, the website can dynamically adapt content to highlight relevant offerings, ensuring each visitor finds exactly what they seek.

Platform Features and Technical Excellence

The Hotelwize Platform is optimized to meet the challenges of even the most demanding businesses. With its state-of-the-art capabilities, it not only offers unmatched performance but also exceptional user experience.

Multi-Hotel Website Builder and Loyalty Integration

With Hotelwize's multi-hotel website builder, Atlantica Hotels and Mare Resorts are able to manage multiple properties under a cohesive digital umbrella, streamlining operations. Additionally, the integration with Verity, the hotels' loyalty platform, rewards guest loyalty, fostering a deeper connection and encouraging repeat bookings.

Performance and Security

Hotelwize's commitment to excellence is reflected in the websites' 99% score on the Google PageSpeed test, ensuring rapid load times and optimal user experience. Additionally, the platform incorporated advanced security features, safeguarding user data and fostering trust with each interaction.

Global Reach with Geo-Replication

Given the brands' global audience, Hotelwize deployed geo-replication across multiple regions. This feature ensures consistent, high-speed performance worldwide, providing a seamless browsing experience no matter where the guest is located.

Hotelwize's digital transformation for Atlantica Hotels and Mare Resorts not only strengthens their online presence but also bolsters revenue and engagement, setting a new standard in hospitality digital experiences. With a focus on performance, personalization, and global accessibility, Hotelwize is honored to support Wavemaker Hospitality's vision of a digitally forward, guest-centric future.